Logo, Branding, & Website  |  Dog Day Afternoon  | 2022

Dog Day Afternoon is a hot dog joint ironically located in the neighborhood in which the movie itself was filmed. This hole in the wall is packed with personality, with nods to comics, movies, music, and video games. For the logo I took inspiration from the store's custom made neon sign, choosing a typeface I felt resembled its letterforms, and by cleaning up the signs weeny dog illustration. I also created a website and custom illustrations.